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We understand how it feels to be pulled in many directions.

Recently we wrote about strategy and shared it in our weekly newsletter.

In our latest podcast guest appearance on "Mastering Money", we discuss how, as business leaders, going back to the roots of why we got into business in the first place can make the biggest difference.

Podcast

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For our clients, that’s been about being the best employer they can be in these unprecedented times & being integrated into the community they live & serve in.

You can be grateful for success & your roots, yet ready to move onwards and upwards.

Matthew McConaughey writes in his new memoir, Greenlights, “If I couldn’t do what I wanted, I wasn’t going to do what I didn’t (want to do), no matter the price”. Many of my favourite shows & podcasts are featuring this new book & this legendary actor. (I haven't had a chance to read it though.)

In one interview, McConaughey expands on this more and says that if giving up romantic comedy ('romcom') opportunities meant never having a chance to do another movie, he was prepared for a new career.

Is there anything on your strategy plan that you have this type of conviction for? What about on your career plan?

Are there choices you’ve made that would have given you instant success or credit but may have been in sacrifice for your longer term plans?

As you look at pivots and short-term revenue these are important considerations. A pandemic & the lagging economic uncertainty is a very good time to consider how you support revenue & cashflow with creative options.

If you haven’t made some moves in this direction it would be wise to revisit.

But these decisions still need to anchor on your values and your core competencies. You want to consider them in the view of the bigger picture. If you are a public company you are already pressured enough to make decisions through a quarter by quarter lens. Any public reporter that doesn’t see the sacrifice this has on their ability to be strategic is not self aware.

And any private entity that isn’t grateful and taking advantage of the opportunity to be longer term in their thinking is wasting an opportunity.

It’s a fine balance as we lead through crisis. One that takes diligence.

Finance Leaders play an incredibly important role with business leaders on this.

Book a Meeting with Tyler

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So, what’s next?

• Get creative. How are you going to either “take advantage of a good crisis” or earn additional revenue to support cashflow & going concern? Or maybe you have a chance to do both?

• Go back to your strategy. What are your values and how do these creative ideas look through those lens? What are your core competencies? How do the pivots or investments leverage what you are already great at?

• Which road are you on? Is it the one you set out for? If you have lost the original plan and find yourself on a new unexpected journey, is it better? Do you need to rewrite your strategy & focus on the new direction? If not, do you have the conviction to get back to your dreams?

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Alright, alright, alright…

Right?

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PS. At your request,

Aha with Amplify is doing a December lunch and learn. On Dec 15, we will hear from a growth consultant at noon MST.